Steve Jobs, “Sell Dreams,

Not Products.”

Following your DREAM,

Make it, and then DO IT

Not improving on products that have been invented

How did Steve jobs sold Dreams,

Not Products

Jobs captured our imagination as he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It's so simple, a 2-year-old can use it. Your customers don't care about your product. They care about themselves, their hopes, their ambitions. Jobs taught us that if you help your customers reach their dreams, you'll win them over

Think differently about your customers. To him, people who bought Apple products were never “consumers.” They were people with dreams, hopes, and ambitions. Jobs built products to help them fulfill their dreams.He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.”  How do you see your customers?  Help them unleash their inner genius and you’ll win over their hearts and minds

Made by:

Morgan, Wayne, Ryan, Gavriel And Jasper